Annie's vs Goodles · Bay Area shelf head-to-head
Annie's and Goodles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupGoodles sits further up the premium end
Annie's
Goodles
73
brand power
51
130
products
27
21
categories
2
21
grocers
15
76.5¢
price per oz
88.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie's▭ Goodles
Distribution · 30% of score88·63
carried in 21 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annie's
only Goodles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie's · Goodles
