Applegate vs Diestel Family Ranch · Bay Area shelf head-to-head
Applegate and Diestel Family Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupApplegate sits further up the premium end
Applegate
Diestel Family Ranch
72
brand power
52
111
products
20
18
categories
6
21
subcategories
10
20
grocers
13
$1.35
price per oz
$1.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Diestel Family Ranch
Distribution · 30% of score83·54
carried in 20 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats27 vs 10 SKUs
6% of shelf
only Applegate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Applegate · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Diestel Family Ranch
