Applegate vs Hillshire Farm · Bay Area shelf head-to-head
Applegate and Hillshire Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupApplegate sits further up the premium end
Applegate
Hillshire Farm
72
brand power
44
111
products
31
18
categories
7
21
subcategories
11
20
grocers
8
$1.35
price per oz
73.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Hillshire Farm
Distribution · 30% of score83·33
H
carried in 20 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Applegate
only Hillshire Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Applegate · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Hillshire Farm
