Ark Naturals vs Newman's Own · Bay Area shelf head-to-head
Ark Naturals and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineup
Ark Naturals
Newman's Own
25
brand power
65
10
products
71
2
categories
13
2
subcategories
20
4
grocers
19
$1.35
price per oz
98.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ark Naturals▭ Newman's Own
Distribution · 30% of score17·79
A
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ark Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ark Naturals · 0
no exclusive doors — everywhere Ark Naturals is, Newman's Own is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ark Naturals · Newman's Own
