Back To Nature vs Mitica · Bay Area shelf head-to-head
Back To Nature and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerBack To Nature is in more Bay Area grocersMitica fields the deeper lineupMitica sits further up the premium end
Back To Nature
Mitica
55
brand power
63
32
products
50
5
categories
12
17
grocers
16
92.3¢
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Back To Nature▭ Mitica
Distribution · 30% of score71·67
M
carried in 17 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Back To Nature
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Back To Nature · Mitica
