Bay Area Herbs vs Mccormick · Bay Area shelf head-to-head
Bay Area Herbs and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineupBay Area Herbs sits further up the premium end
Bay Area Herbs
Mccormick
36
brand power
66
15
products
209
3
categories
16
5
subcategories
60
5
grocers
13
$5.37
price per oz
$3.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bay Area Herbs▭ Mccormick
Distribution · 30% of score21·54
B
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bay Area Herbs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bay Area Herbs · 0
no exclusive doors — everywhere Bay Area Herbs is, Mccormick is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bay Area Herbs · Mccormick
