Ben & Jerry's vs Bi-rite Market · Bay Area shelf head-to-head
Ben & Jerry's and Bi-rite Market, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben & Jerry's is in more Bay Area grocersBi-rite Market fields the deeper lineupBi-rite Market sits further up the premium end
Ben & Jerry's
Bi-rite Market
50
brand power
51
89
products
193
4
categories
40
4
subcategories
46
12
grocers
2
50.9¢
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ben & Jerry's▭ Bi-rite Market
Distribution · 30% of score50·8
carried in 12 of 24 Bay Area grocers·exclusive to Bi-Rite Market
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Desserts1 vs 8 SKUs
<1% of shelf
only Ben & Jerry's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ben & Jerry's · Bi-rite Market
