Bertolli vs Sonoma Gourmet · Bay Area shelf head-to-head
Bertolli and Sonoma Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sonoma Gourmet carries more Brand PowerSonoma Gourmet is in more Bay Area grocersSonoma Gourmet fields the deeper lineup
Bertolli
Sonoma Gourmet
46
brand power
63
34
products
39
7
categories
10
10
subcategories
15
8
grocers
17
$8.71
avg price
$9.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bertolli▭ Sonoma Gourmet
Distribution · 30% of score33·71
B
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oils6 vs 4 SKUs
B
1% of shelf
only Bertolli
only Sonoma Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sonoma Gourmet · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bertolli · Sonoma Gourmet
