Betty Crocker vs Miss Jones Baking Co. · Bay Area shelf head-to-head
Betty Crocker and Miss Jones Baking Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerMiss Jones Baking Co. is in more Bay Area grocersBetty Crocker fields the deeper lineupMiss Jones Baking Co. sits further up the premium end
Betty Crocker
Miss Jones Baking Co.
66
brand power
58
106
products
28
7
categories
6
10
subcategories
6
12
grocers
16
56.5¢
price per oz
73.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Betty Crocker▭ Miss Jones Baking Co.
Distribution · 30% of score50·67
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cake Mixes17 vs 3 SKUs
25% of shelf
only Betty Crocker
only Miss Jones Baking Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Betty Crocker · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Betty Crocker · Miss Jones Baking Co.
