Beyond Meat vs Lightlife · Bay Area shelf head-to-head
Beyond Meat and Lightlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beyond Meat is in more Bay Area grocersBeyond Meat fields the deeper lineupBeyond Meat sits further up the premium end
Beyond Meat
Lightlife
56
brand power
55
22
products
13
7
categories
6
9
subcategories
6
17
grocers
13
74.3¢
price per oz
83.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beyond Meat▭ Lightlife
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives7 vs 3 SKUs
5% of shelf
only Beyond Meat
only Lightlife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beyond Meat · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beyond Meat · Lightlife
