Big Tree Farms vs Woodstock · Bay Area shelf head-to-head
Big Tree Farms and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock is in more Bay Area grocersWoodstock fields the deeper lineupWoodstock sits further up the premium end
Big Tree Farms
Woodstock
37
brand power
64
11
products
138
5
categories
25
7
subcategories
38
14
grocers
16
46.6¢
price per oz
59.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Tree Farms▭ Woodstock
Distribution · 30% of score58·67
carried in 14 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces1 vs 4 SKUs
<1% of shelf
only Big Tree Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Tree Farms · Woodstock
