Bionaturae vs Di Martino · Bay Area shelf head-to-head
Bionaturae and Di Martino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerBionaturae is in more Bay Area grocersBionaturae fields the deeper lineup
Bionaturae
Di Martino
61
brand power
15
40
products
3
9
categories
2
19
subcategories
3
18
grocers
2
$5.78
avg price
$6.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bionaturae▭ Di Martino
Distribution · 30% of score75·8
B
D
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Di Martino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bionaturae · Di Martino
