Blue Diamond vs Mitica · Bay Area shelf head-to-head
Blue Diamond and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineupMitica sits further up the premium end
Blue Diamond
Mitica
50
brand power
63
43
products
50
3
categories
12
3
subcategories
19
14
grocers
16
$1.35
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Diamond▭ Mitica
Distribution · 30% of score58·67
M
carried in 14 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Diamond
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Diamond · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Diamond · Mitica
