Boar's Head vs Diestel Family Ranch · Bay Area shelf head-to-head
Boar's Head and Diestel Family Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerDiestel Family Ranch is in more Bay Area grocersBoar's Head fields the deeper lineup
Boar's Head
Diestel Family Ranch
58
brand power
52
173
products
20
20
categories
6
49
subcategories
10
10
grocers
13
$1.14
price per oz
$1.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Diestel Family Ranch
Distribution · 30% of score42·54
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sausage6 vs 2 SKUs
only Boar's Head
only Diestel Family Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boar's Head · 3
only Diestel Family Ranch · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Diestel Family Ranch
