Bob's Red Mill vs Hayden Flour Mills · Bay Area shelf head-to-head
Bob's Red Mill and Hayden Flour Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupHayden Flour Mills sits further up the premium end
Bob's Red Mill
Hayden Flour Mills
81
brand power
14
210
products
3
25
categories
2
51
subcategories
3
22
grocers
1
47.6¢
price per oz
45.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ Hayden Flour Mills
Distribution · 30% of score92·4
H
carried in 22 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies6 vs 1 SKUs
2% of shelf
only Bob's Red Mill
only Hayden Flour Mills
no top category Bob's Red Mill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Hayden Flour Mills
