Bob's Red Mill vs Nature's Earthly Choice · Bay Area shelf head-to-head
Bob's Red Mill and Nature's Earthly Choice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupNature's Earthly Choice sits further up the premium end
Bob's Red Mill
Nature's Earthly Choice
81
brand power
19
210
products
3
25
categories
2
51
subcategories
3
22
grocers
4
47.6¢
price per oz
46.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ Nature's Earthly Choice
Distribution · 30% of score92·17
carried in 22 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seeds6 vs 1 SKUs
only Bob's Red Mill
only Nature's Earthly Choice
no top category Bob's Red Mill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Nature's Earthly Choice
