Bona Furtuna vs Cadia · Bay Area shelf head-to-head
Bona Furtuna and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupBona Furtuna sits further up the premium end
Bona Furtuna
Cadia
43
brand power
57
82
products
194
6
categories
54
3
grocers
10
$3.07
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bona Furtuna▭ Cadia
Distribution · 30% of score13·42
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bona Furtuna
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bona Furtuna · 0
no exclusive doors — everywhere Bona Furtuna is, Cadia is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bona Furtuna · Cadia