Bona Furtuna vs Giuliano · Bay Area shelf head-to-head
Bona Furtuna and Giuliano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersBona Furtuna fields the deeper lineupBona Furtuna sits further up the premium end
Bona Furtuna
Giuliano
43
brand power
56
82
products
22
6
categories
9
7
subcategories
11
3
grocers
14
$3.07
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bona Furtuna▭ Giuliano
Distribution · 30% of score13·58
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bona Furtuna
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bona Furtuna · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bona Furtuna · Giuliano
