Bone Suckin' Sauce vs Kevin's Natural Foods · Bay Area shelf head-to-head
Bone Suckin' Sauce and Kevin's Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineupKevin's Natural Foods sits further up the premium end
Bone Suckin' Sauce
Kevin's Natural Foods
21
brand power
59
4
products
51
3
categories
11
4
subcategories
19
7
grocers
13
62.4¢
price per oz
80.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bone Suckin' Sauce▭ Kevin's Natural Foods
Distribution · 30% of score29·54
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 1 SKUs
only Bone Suckin' Sauce
only Kevin's Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bone Suckin' Sauce · 4
only Kevin's Natural Foods · 10
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bone Suckin' Sauce · Kevin's Natural Foods