Brooklyn Cured vs Applegate · Bay Area shelf head-to-head
Brooklyn Cured and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupBrooklyn Cured sits further up the premium end
Brooklyn Cured
Applegate
44
brand power
72
16
products
111
6
categories
18
7
subcategories
21
7
grocers
20
$3.18
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brooklyn Cured▭ Applegate
Distribution · 30% of score29·83
carried in 7 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats1 vs 27 SKUs
<1% of shelf
only Brooklyn Cured
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Brooklyn Cured · 1
only Applegate · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brooklyn Cured · Applegate
