Brooklyn Cured vs Niman Ranch · Bay Area shelf head-to-head
Brooklyn Cured and Niman Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersNiman Ranch fields the deeper lineupBrooklyn Cured sits further up the premium end
Brooklyn Cured
Niman Ranch
44
brand power
63
16
products
58
6
categories
11
7
subcategories
30
7
grocers
17
$3.18
price per oz
$1.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brooklyn Cured▭ Niman Ranch
Distribution · 30% of score29·71
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Processed Meats1 vs 5 SKUs
only Brooklyn Cured
only Niman Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Brooklyn Cured · 1
only Niman Ranch · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brooklyn Cured · Niman Ranch
