Burt's Bees vs Weleda · Bay Area shelf head-to-head
Burt's Bees and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burt's Bees carries more Brand PowerBurt's Bees is in more Bay Area grocersWeleda fields the deeper lineupWeleda sits further up the premium end
Burt's Bees
Weleda
57
brand power
49
32
products
45
8
categories
8
10
subcategories
13
4
grocers
3
$31.20
price per oz
$37.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burt's Bees▭ Weleda
Distribution · 30% of score17·13
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Eye Care1 vs 1 SKUs
6% of shelf
only Burt's Bees
only Weleda
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Burt's Bees · 2
only Weleda · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burt's Bees · Weleda
