Cadia vs Carrington Farms · Bay Area shelf head-to-head
Cadia and Carrington Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupCarrington Farms sits further up the premium end
Cadia
Carrington Farms
57
brand power
31
194
products
7
54
categories
5
10
grocers
5
37.0¢
price per oz
$2.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Carrington Farms
Distribution · 30% of score42·21
C
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadia
only Carrington Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cadia · 6
only Carrington Farms · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Carrington Farms
