Califia Farms vs Oatly · Bay Area shelf head-to-head
Califia Farms and Oatly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerOatly is in more Bay Area grocersCalifia Farms fields the deeper lineupCalifia Farms sits further up the premium end
Califia Farms
Oatly
69
brand power
60
61
products
29
11
categories
4
12
subcategories
4
19
grocers
20
19.0¢
price per fl oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Califia Farms▭ Oatly
Distribution · 30% of score79·83
carried in 19 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Creamers19 vs 3 SKUs
10% of shelf
only Oatly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Califia Farms · Oatly
