Calleris vs Bob's Red Mill · Bay Area shelf head-to-head
Calleris and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupCalleris sits further up the premium end
Calleris
Bob's Red Mill
35
brand power
81
7
products
210
5
categories
25
7
subcategories
51
8
grocers
22
35.1¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Calleris▭ Bob's Red Mill
Distribution · 30% of score33·92
C
carried in 8 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains1 vs 30 SKUs
C
1% of shelf
only Calleris
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Calleris · 0
no exclusive doors — everywhere Calleris is, Bob's Red Mill is too.
only Bob's Red Mill · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calleris · Bob's Red Mill
