Carrington Farms vs Cadia · Bay Area shelf head-to-head
Carrington Farms and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupCarrington Farms sits further up the premium end
Carrington Farms
Cadia
31
brand power
57
7
products
194
5
categories
54
5
grocers
10
$2.04
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carrington Farms▭ Cadia
Distribution · 30% of score21·42
C
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carrington Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Carrington Farms · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carrington Farms · Cadia
