Caulipower vs Cappello's · Bay Area shelf head-to-head
Caulipower and Cappello's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cappello's carries more Brand PowerCappello's is in more Bay Area grocersCappello's fields the deeper lineup
Caulipower
Cappello's
48
brand power
62
16
products
20
7
categories
8
8
subcategories
10
11
grocers
13
98.0¢
price per oz
92.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caulipower▭ Cappello's
Distribution · 30% of score46·54
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals8 vs 7 SKUs
1% of shelf
only Caulipower
only Cappello's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Caulipower · 2
only Cappello's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caulipower · Cappello's
