Cento vs Italbrand · Bay Area shelf head-to-head
Cento and Italbrand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italbrand is in more Bay Area grocersCento fields the deeper lineupCento sits further up the premium end
Cento
Italbrand
53
brand power
53
50
products
21
13
categories
6
23
subcategories
6
12
grocers
14
64.7¢
price per oz
63.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cento▭ Italbrand
Distribution · 30% of score50·58
I
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cento
only Italbrand
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cento · Italbrand
