Cento vs S&w · Bay Area shelf head-to-head
Cento and S&w, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cento carries more Brand PowerCento is in more Bay Area grocersCento fields the deeper lineupCento sits further up the premium end
Cento
S&w
53
brand power
44
50
products
30
13
categories
3
23
subcategories
10
12
grocers
10
64.7¢
price per oz
17.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cento▭ S&w
Distribution · 30% of score50·42
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Beans4 vs 20 SKUs
only Cento
only S&w
no top category Cento doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cento · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cento · S&w
