China Bowl vs Roland Foods · Bay Area shelf head-to-head
China Bowl and Roland Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roland Foods carries more Brand PowerRoland Foods is in more Bay Area grocersRoland Foods fields the deeper lineupChina Bowl sits further up the premium end
China Bowl
Roland Foods
19
brand power
51
5
products
56
4
categories
19
5
subcategories
32
6
grocers
11
$1.47
price per oz
78.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ China Bowl▭ Roland Foods
Distribution · 30% of score25·46
C
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only China Bowl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only China Bowl · 1
only Roland Foods · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: China Bowl · Roland Foods