Clover Sonoma vs Kalona Super Natural · Bay Area shelf head-to-head
Clover Sonoma and Kalona Super Natural, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupKalona Super Natural sits further up the premium end
Clover Sonoma
Kalona Super Natural
68
brand power
40
114
products
11
12
categories
7
18
grocers
5
17.6¢
price per fl oz
26.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Kalona Super Natural
Distribution · 30% of score75·21
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cream6 vs 1 SKUs
10% of shelf
only Clover Sonoma
only Kalona Super Natural
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Kalona Super Natural
