Cocojune vs Forager Project · Bay Area shelf head-to-head
Cocojune and Forager Project, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project carries more Brand PowerCocojune is in more Bay Area grocersForager Project fields the deeper lineupCocojune sits further up the premium end
Cocojune
Forager Project
53
brand power
62
22
products
43
4
categories
12
5
subcategories
14
19
grocers
18
70.2¢
price per oz
58.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cocojune▭ Forager Project
Distribution · 30% of score79·75
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cocojune
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cocojune · Forager Project
