Cucina & Amore vs Gia' · Bay Area shelf head-to-head
Cucina & Amore and Gia', side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cucina & Amore carries more Brand PowerCucina & Amore is in more Bay Area grocersCucina & Amore fields the deeper lineupGia' sits further up the premium end
Cucina & Amore
Gia'
56
brand power
34
42
products
5
16
categories
3
23
subcategories
3
11
grocers
9
48.3¢
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cucina & Amore▭ Gia'
Distribution · 30% of score46·38
G
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cucina & Amore
only Gia'
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cucina & Amore · Gia'