David vs Go Raw · Bay Area shelf head-to-head
David and Go Raw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineup
David
Go Raw
61
brand power
51
26
products
21
8
categories
7
11
subcategories
8
17
grocers
13
$1.57
price per oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ David▭ Go Raw
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snack Bars1 vs 1 SKUs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: David · Go Raw
