De Cecco vs Pasta Etc. · Bay Area shelf head-to-head
De Cecco and Pasta Etc., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco carries more Brand PowerDe Cecco is in more Bay Area grocersDe Cecco fields the deeper lineupPasta Etc. sits further up the premium end
De Cecco
Pasta Etc.
57
brand power
28
66
products
13
5
categories
3
24
subcategories
8
15
grocers
3
35.5¢
price per oz
82.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ De Cecco▭ Pasta Etc.
Distribution · 30% of score63·13
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only De Cecco
only Pasta Etc.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: De Cecco · Pasta Etc.
