Delallo vs Mezzetta · Bay Area shelf head-to-head
Delallo and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersDelallo fields the deeper lineupDelallo sits further up the premium end
Delallo
Mezzetta
63
brand power
68
79
products
65
23
categories
9
31
subcategories
16
15
grocers
20
$1.49
price per oz
68.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delallo▭ Mezzetta
Distribution · 30% of score63·83
carried in 15 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Olives15 vs 19 SKUs
only Delallo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delallo · Mezzetta
