Di Martino vs Bionaturae · Bay Area shelf head-to-head
Di Martino and Bionaturae, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerBionaturae is in more Bay Area grocersBionaturae fields the deeper lineup
Di Martino
Bionaturae
15
brand power
61
3
products
40
2
categories
9
3
subcategories
19
2
grocers
18
$6.42
avg price
$5.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Di Martino▭ Bionaturae
Distribution · 30% of score8·75
D
B
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22·96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Di Martino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Di Martino · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Di Martino · Bionaturae
