Diestel Family Ranch vs Applegate · Bay Area shelf head-to-head
Diestel Family Ranch and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupApplegate sits further up the premium end
Diestel Family Ranch
Applegate
52
brand power
72
20
products
111
6
categories
18
10
subcategories
21
13
grocers
20
$1.45
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diestel Family Ranch▭ Applegate
Distribution · 30% of score54·83
carried in 13 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats10 vs 27 SKUs
2% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diestel Family Ranch · Applegate
