Dolce Italia Foods vs De Cecco · Bay Area shelf head-to-head
Dolce Italia Foods and De Cecco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco carries more Brand PowerDe Cecco is in more Bay Area grocersDe Cecco fields the deeper lineupDolce Italia Foods sits further up the premium end
Dolce Italia Foods
De Cecco
43
brand power
57
15
products
66
2
categories
5
10
subcategories
24
13
grocers
15
68.5¢
price per oz
35.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dolce Italia Foods▭ De Cecco
Distribution · 30% of score54·63
D
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dolce Italia Foods
no top category De Cecco doesn’t also play in.
only De Cecco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dolce Italia Foods · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dolce Italia Foods · De Cecco
