Dolce Italia Foods vs Jovial · Bay Area shelf head-to-head
Dolce Italia Foods and Jovial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineup
Dolce Italia Foods
Jovial
43
brand power
63
15
products
40
2
categories
12
10
subcategories
23
13
grocers
18
68.5¢
price per oz
55.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dolce Italia Foods▭ Jovial
Distribution · 30% of score54·75
D
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dolce Italia Foods
no top category Jovial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dolce Italia Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dolce Italia Foods · Jovial
