Don Pomodoro vs Pacific Foods · Bay Area shelf head-to-head
Don Pomodoro and Pacific Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Foods carries more Brand PowerPacific Foods is in more Bay Area grocersPacific Foods fields the deeper lineup
Don Pomodoro
Pacific Foods
34
brand power
69
11
products
93
3
categories
12
7
grocers
19
44.0¢
price per oz
36.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Pomodoro▭ Pacific Foods
Distribution · 30% of score29·79
D
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Pomodoro
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Don Pomodoro · 0
no exclusive doors — everywhere Don Pomodoro is, Pacific Foods is too.
only Pacific Foods · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Pomodoro · Pacific Foods
