Dr. Hauschka vs Weleda · Bay Area shelf head-to-head
Dr. Hauschka and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weleda is in more Bay Area grocersWeleda fields the deeper lineupDr. Hauschka sits further up the premium end
Dr. Hauschka
Weleda
46
brand power
49
40
products
45
7
categories
8
13
subcategories
13
1
grocers
3
$25.67
price per fl oz
$11.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Hauschka▭ Weleda
Distribution · 30% of score4·13
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Eye Care2 vs 1 SKUs
11% of shelf
only Dr. Hauschka
only Weleda
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dr. Hauschka · 0
no exclusive doors — everywhere Dr. Hauschka is, Weleda is too.
only Weleda · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Hauschka · Weleda
