Dragonfly vs Momofuku · Bay Area shelf head-to-head
Dragonfly and Momofuku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku is in more Bay Area grocersMomofuku fields the deeper lineupMomofuku sits further up the premium end
Dragonfly
Momofuku
54
brand power
58
34
products
40
17
categories
6
17
subcategories
8
2
grocers
14
$5.36
avg price
$11.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dragonfly▭ Momofuku
Distribution · 30% of score8·58
D
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dragonfly
only Momofuku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dragonfly · Momofuku
