Dsd Merchandisers vs Planters · Bay Area shelf head-to-head
Dsd Merchandisers and Planters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerPlanters is in more Bay Area grocersDsd Merchandisers fields the deeper lineup
Dsd Merchandisers
Planters
49
brand power
42
61
products
28
11
categories
4
27
subcategories
7
4
grocers
9
$1.10
price per oz
65.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Planters
Distribution · 30% of score17·38
P
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dsd Merchandisers
only Planters
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dsd Merchandisers · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Planters
