Dynasty vs Kikkoman · Bay Area shelf head-to-head
Dynasty and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineup
Dynasty
Kikkoman
58
brand power
64
28
products
66
14
categories
9
17
subcategories
16
14
grocers
18
84.9¢
price per oz
51.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dynasty▭ Kikkoman
Distribution · 30% of score58·75
D
carried in 14 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 3 SKUs
D
only Dynasty
only Kikkoman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dynasty · Kikkoman
