Edison Grain vs Rancho Gordo · Bay Area shelf head-to-head
Edison Grain and Rancho Gordo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersRancho Gordo fields the deeper lineup
Edison Grain
Rancho Gordo
0
brand power
69
34
products
58
10
categories
10
23
subcategories
23
1
grocers
13
$6.55
avg price
$8.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edison Grain▭ Rancho Gordo
Distribution · 30% of score4·54
E
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Edison Grain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Edison Grain · 0
no exclusive doors — everywhere Edison Grain is, Rancho Gordo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edison Grain · Rancho Gordo