Essential Everyday vs Heinz · Bay Area shelf head-to-head
Essential Everyday and Heinz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz is in more Bay Area grocersEssential Everyday fields the deeper lineupHeinz sits further up the premium end
Essential Everyday
Heinz
58
brand power
58
214
products
42
44
categories
5
57
subcategories
13
8
grocers
16
38.4¢
price per oz
41.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Heinz
Distribution · 30% of score33·67
E
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Everyday · 1
only Heinz · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Heinz
