Essential Everyday vs S&w · Bay Area shelf head-to-head
Essential Everyday and S&w, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerS&w is in more Bay Area grocersEssential Everyday fields the deeper lineup
Essential Everyday
S&w
58
brand power
44
214
products
30
44
categories
3
57
subcategories
10
8
grocers
10
38.4¢
price per oz
17.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ S&w
Distribution · 30% of score33·42
E
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
only S&w
no top category Essential Everyday doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Everyday · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · S&w
