Field Roast vs Follow Your Heart · Bay Area shelf head-to-head
Field Roast and Follow Your Heart, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast is in more Bay Area grocersField Roast fields the deeper lineupField Roast sits further up the premium end
Field Roast
Follow Your Heart
63
brand power
52
27
products
24
10
categories
3
11
subcategories
4
19
grocers
17
90.7¢
price per oz
96.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Roast▭ Follow Your Heart
Distribution · 30% of score79·71
carried in 19 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field Roast
only Follow Your Heart
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Roast · Follow Your Heart
