Fishwife vs Patagonia Provisions · Bay Area shelf head-to-head
Fishwife and Patagonia Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerPatagonia Provisions fields the deeper lineupFishwife sits further up the premium end
Fishwife
Patagonia Provisions
54
brand power
49
28
products
48
3
categories
16
6
subcategories
16
15
grocers
15
$3.78
price per oz
$1.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fishwife▭ Patagonia Provisions
Distribution · 30% of score63·63
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fishwife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fishwife · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fishwife · Patagonia Provisions
